![]() ![]() Make it as easy as possible for crawlers to locate videos on your website by embedding one video per page. The goal of SEO is to rank higher in search results, which means search engines have to be able to locate your content. With or without a platform: it is very interesting for link building, as sharing means your video can be found in multiple places on the internet. So make sure to add share buttons to your video. Social sharing is when you share your video on social media. This allows you to add your own deep link and direct viewers to your own website. What helps is using your own online video platform. ![]() If it’s your goal to attract traffic to your own website, you don’t want them to go somewhere else. When you embed a Vimeo video, your deeplink refers to Vimeo. A deep link is an underlying link that points to the platform where videos are hosted. Video link building is all about the deep link. Does this link come from a well-known and relevant website? Then you struck gold. These are links that point from an external website to yours. Remember link building, deep links and social sharingĪnother important issue is link building. Think of the train or even a waiting room. Need more convincing? Closed captions are also very helpful for people that are in a situation where they can only watch your video on mute. Google extracts keywords from these closed captions, which allows even more people to find your video. Closed captions allow everyone to understand your video and on top of that: it helps your videos rank in search engines.Ĭlosed captions are added as a text document. Here, every audible sound is converted into text. You can see both the source metadata, such as duration and author, and the added metadata, such as description and title.Ĭlosed captions are usually used as subtitles for the hearing impaired. The screenshot below shows video metadata. In our platform, a transcript is automatically added when you add subtitles to your video or when you upload your video to YouTube. A transcript contains all audio from the video in text.Put the essential keywords at the front of the title. For example: “Video SEO: tips and tricks” works better than “Learn the best tips for video SEO”.Use your most significant keywords as tags. They may seem unimportant, but they do help search engines understand what your video is about.It works best to place these keywords at the beginning of the description. Make it a catchy description that contains the most important keywords. This description is not necessarily used to index your video, but it does show up in search results. Instead, they depend on the textual description that’s added. Search engines can have a hard time ‘reading’ a video file.Make sure you add the following video metadata: Description Search engines use metadata for extra keywords so carefully consider what keywords you use. This data you add to the video file yourself in your video content management system and is particularly important, as it contains the video subject. Your camera and editing software automatically adds this information to the video file. This is the technical information about your video, such as file type, camera settings and time of recording. There are two types of metadata: ‘source metadata’ and ‘added metadata’. Metadata allows a search engine to index your video, which makes it easier for people to find it. This textual description makes the video ‘readable’ for search engines. One function of metadata is describing the content of the video. Literally speaking it’s ‘information about information’. Metadata is information that describes aspects of your video. Six easy steps to optimize you videos for search 1. Follow these six steps to optimize your video for search. You can use video metadata, a video sitemap, closed captions, deeplinks and video snippets to clarify what your video is about. With video you can take it to the next level. ![]() The better your keywords fit the content, the better your content gets ranked in terms of relevance. Similar to ‘regular’ search engine optimization, keywords are important for video SEO. These engines do not yet ‘understand’ moving images, which means search engines need your help with ranking results. In other words: optimizing your videos so they get a high ranking in search results. The literal translation for video SEO is video search engine optimization. This blog provides you with a step-by-step guide and tips to improve your video SEO. To attract these viewers, it’s key that your video content can be found online. Preferably an audience that visits your own website. Your video content deserves the largest audience possible. ![]()
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